HIGH-IMPACT AUDIENCE ENGAGEMENT SOLUTIONS
FOR CORPORATE EVENTS & CONFERENCES
MODERATED NETWORKING & INTERACTIVE EXPERIENCES
DESIGNED FOR CONFERENCES AND CORPORATE EVENTS
BUILT TO TURN PASSIVE AUDIENCES INTO ACTIVE CONTRIBUTORS
for offline events
But the results
are hard to prove
And still engagement is low, feedback is vague, ROI is unclear
You’re expected to deliver formats that:
• activate people, not just gather them
• create real interaction
• justify budget and KPIs
Yet too often events look fine and feel empty
That’s the problem we solve with
brand-owned interactive formats
Designed to turn offline events into measurable engagement
Not just another line in the budget
| Created and validated inside B-CLUB - a live environment for real interaction Today brands get a proven format adapted to their goals, delivering more than just a meetup, but a brand-owned human experience |
build brand memory
Slides and talks grab attention, but don’t create lasting emotional attachment
Most meetups are passive Passive formats don’t build loyalty
From passive meetups to active brand experiences
Traditional meetups - listening I brand as sponsor I low emotional recall
This interactive format - participation I brand as host I strong emotional memory
People don’t remember slides. They remember how the experience felt
• Stronger memory through interaction
• Natural conversations around the brand
• High post-event word-of-mouth
This format drives retention and long-term brand recall,
not just reach. It works offline, online, or in a hybrid setup
| What makes it different It feels like a show, not a branded lecture. People don’t feel sold to. They feel hosted Real connections happen. Participants talk to each other, not only to speakers Safe and voluntary participation. No forced speaking. Different levels of involvement Practice, not consumption. Ideas are experienced, not just heard |
format structure
Instead of long talks, speakers deliver 2–3 short blocks of 5–10 minutes
After each block the room processes the idea through a tailored interactive format
Each event uses 3–5 curated interactive mechanics, selected based on brand goals and audience profile
Facilitated interaction, not passive listening
Event-format highlights
of interactive formats
• Managerial Duels
• Corporate Stand-Up
• The Trial
• Open Space Discussions
and many others...
Formats are modular and adaptable to different brand narratives
| Example: 60-Second Self-Presentation A 3 hour event where participants learn to speak clearly, confidently and concisely How it runs:
|
Proven in B-CLUB
• 20–40 participants per event
• Mixed audience: founders, managers, HR, tech
• Repeat attendance and organic growth
• Zero forced participation
What this means for brands - the format is validated and ready to scale
Outcomes for BRANds
Product & Retention
Space to showcase product use-cases, onboard new users and keep existing customers engaged
Growth
Word-of-mouth, shareable content, organic reach around each event
Brand & Community
Build deeper emotional connections, create meaningful brand touchpoints and associate your brand with smart energy
| Stanislav Kukharkov - Format author 25+ years in live events 1400+ events delivered Community builder and event-format designer Expert in creating safe, high-energy environments where people engage naturally |
His work blends event facilitation, hosting, and communication coaching
He works with teams, founders, and professionals who want real interaction, not passive listening
The focus is on creating a comfortable space for open conversations and lasting connections
Each format is practical, flexible, and tailored to the audience and goals
No pressure, no forced participation. Just well-designed interaction that works in real life
More examples of the format in action
to your brand, audience and goals
Pilot objectives:
• test engagement
• generate brand-owned experience
• evaluate scalability
Let’s design it together
Let's talk
Email: bclub.interactive@gmail.com
Telefon: +49 176 20 700 735
Berlin / Germany / Europe
